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Signs Dentist Irwin Smigel, creator of Super Smile teeth whitening products.
December 2, 2011
By: TOM BRANNA
Editor
Manhattan-based celebrity dentist Dr. Irwin Smigel has signed on with Guthy-Renker to create an infomercial for the Supersmile teeth whitening products, which is scheduled for a soft launch in February. Smigel’s company had sales of about $20 million through outlets such as QVC and 1,500 stores nationwide, but Guthy-Renker executives insist sales could triple by the end of 2012. According to G-R, the two-month soft launch will test various prices, bonuses and products such as Super...
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